- +42%
Community Growth
Willow & Co. collaborated with Bee Viral to transform their small but loyal base into an active online community.
By combining creative social strategy, nurturing engagement, and smart paid promotion, Bee Viral helped Willow & Co. foster real connections, amplify social buzz, and spark new brand advocates.
About Willow And Co.
Launched in the heart of the Cotswolds in 2018, Willow & Co. blends a physical lifestyle shop and café with a curated online presence.
Specialising in natural, handmade gifts, dried flowers, and artisan coffee, the brand attracts slow-living devotees who value simplicity, beauty, and seasonal style.
The Challenge
Willow & Co. had steady foot traffic and supportive regulars, but online their social channels were quiet even as products gained popularity.
Their following grew slowly, but engagement was limited and their paid social ads didn’t convert viewers into true fans.
Willow & Co. wanted to make social the centre of their community and brand experience, not just a secondary channel.
Services Used:
- Social Strategy, Social Media Management, Paid Social
Business Impact
With Bee Viral’s tailored growth strategy, Willow & Co. achieved:
expansion of social media community size across Instagram and Facebook
uplift in group chats, comment threads, and cross-post discussion
increase in mentions, stories, and customer content tagging
more repeat website visits from engaged social followers
Esteemed Social Media Marketing Solutions
Bee Viral worked hand-in-hand with Willow & Co., managing online Q&A sessions and running loyalty polls.
- Building interactive posts and member-exclusive groups
- Paid ads promoting local workshops, events, and featured makers
- Proactive engagement that turned comment sections into conversations
+42%
Community growth
+80%
Mention and story increase
+44%
Rise in repeat visitor traffic
