- +40%
Social Follower Growth
Urban Thread set out to energise their online community and build sustainable brand awareness.
By partnering with Bee Viral, they focused on bold, trend-driven content alongside high-impact Meta advertising.
The campaign was designed to connect with style-savvy, eco-conscious UK shoppers and deliver rapid follower growth on every major platform.
About Urban Thread
Urban Thread is a forward-thinking UK streetwear brand founded in 2017.
Renowned for its sustainable and ethical approach to fashion, the business built a loyal following among young, eco-conscious shoppers.
With collections inspired by London’s street style and a commitment to transparency in sourcing, Urban Thread quickly became a standout name in the independent fashion scene.
The Challenge
Urban Thread wanted to break past growth plateaus and energise their online presence.
Despite high-quality products and an active website, their social media channels were not attracting new followers quickly enough.
The brand needed to boost followers, expand reach with paid campaigns, and foster a strong community without losing their distinctive, authentic voice.
Services Used:
- Meta Ads, Paid Social, Social Media Management
Business Impact
Working with Bee Viral, Urban Thread saw remarkable gains in brand awareness and community size. Our data-driven campaigns and content strategy created measurable social momentum:
Social follower growth
(across Instagram and Facebook)
Increase in average post engagement rate
Improvement in brand mentions and story shares during campaign period
100% ROI with our Social Media Marketing Solutions
As a valued Bee Viral partner, Urban Thread benefits from ongoing, dedicated support. Our expert team became an extension of their brand, providing regular strategy check-ins, creative brainstorming sessions, and transparent performance updates. Urban Thread praised the collaboration:
- Weekly campaign themes and open-ended questions
- Real-time management of comments, DMs, and UGC
- Inspiring visuals and personal stories from staff and customers
+40%
Social Follower
Growth
+55%
Engagement Uplift
+700%
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