Grove Apparel

  • +49%

Audience Engagement

Grove Apparel worked with Bee Viral to turn passive followers into a vocal, interactive community.

By revamping content strategy, optimizing paid social for stories and reels, and using advanced Meta ad targeting, Bee Viral helped Grove Apparel achieve nearly 50% higher engagement across their core social channels.

About Grove Apparel

Founded in Sheffield in 2020, Grove Apparel blends streetwear attitude with sustainability crafting seasonal collections for trendsetters who care about fit, message, and the planet.

Their bold designs and use of recycled fabrics caught the eye of young, urban UK shoppers who want to stand out and stand for something real.

The Challenge

Grove Apparel’s “like” counts looked decent, but comments, story replies, and DMs rarely followed.

Their reels reached broad audiences, but few fans interacted, shared, or revisited their shop.

The brand needed to move beyond passive scrolling to spark real threads of discussion, inspire UGC, and build vocal, loyal advocates for their mission and style.

Services Used:
  • Meta Ads, Content Creation, Paid Social

Business Impact

Bee Viral’s approach blended content innovation with targeted promotion:
Demographically segmented Meta ads driving engagement to “drop” announcements and new releases
Short-format video teasers tied to limited edition lines and influencer collabs
Polls, challenges, and Q&A’s to prompt fans to comment and tag friends

+49%

 increase in engagement rate (comments, shares, DMs) across Instagram and Facebook

+160%

growth in story replies during drop campaigns

+62%

rise in click-throughs to charity collection landing pages

Esteemed Social Media Marketing Solutions

Bee Viral worked at pace with Grove Apparel’s launch calendar, offering creative brainstorming and weekly testing of new formats.

“Bee Viral showed us how to create a crowd, not just an audience. Our fans are talking back, sharing fits, and giving feedback daily.”
Ryan PHead of Digital, Grove Apparel
For Grove Apparel, we focused on:
  • Crowd-sourced content (style lookbooks, polls, reviews)
  • Meta Ad A/B testing for every major drop
  • Creative approaches to limited-edition hype and sustainable storytelling

+49%

Engagement

+160%

Story replies

+62%

Charity collection web clicks