- +50%
Online Interactions
FreshNest teamed up with Bee Viral seeking to transform their passive site visitors into engaged online advocates.
Through creative ad strategies, modern social media management, and data-driven community building, Bee Viral helped FreshNest turn web traffic into genuine social buzz and customer loyalty.
About FreshNest
FreshNest is a London-based lifestyle brand specialising in modern home décor and everyday essentials with minimalist flair.
Launched in 2020, they target first-time homeowners and young professionals looking for inspiration and functionality.
With a focus on trend-driven, sustainably made products, FreshNest has become a go-to source for those styling their own “nest” on a budget.
The Challenge
While FreshNest’s website drew healthy traffic and product sales, their social accounts suffered from low interaction rates likes, comments, and shares lingered below industry standards.
The brand needed to energise its community with paid campaigns and high-touch engagement to encourage two-way conversation, increase repeat visits, and drive word-of-mouth.
Services Used:
- Meta Ads, Paid Social, Social Media Management
Business Impact
Bee Viral rolled out creative Meta ad sets and real-time engagement tactics:
boost in overall social interactions, including comments, shares, and clicks
increase in direct messages and reply rates
uplift in returning website visitors driven from social media posts
spike in UGC/hashtag use through contests and outreach campaigns
Esteemed Social Media Marketing Solutions
Bee Viral’s approach included weekly engagement challenges, interactive product launches, and strategic paid adverts timed around sales peaks.
- Cross-platform paid ad testing for best engagement ROI
- Community contests and ‘room reveal’ UGC drives
- Quick-reply and proactive DM support to build customer trust
+50%
Interaction growth
+70%
Repeat web traffic from social
+120%
Increase in branded hashtag use
