- +53%
Content Shares
Aurora Bakes partnered with Bee Viral to transform their visual storytelling into a viral engine for content shares.
Through interactive content creation, social media management, and ad-driven recipe promotions, Bee Viral helped Aurora Bakes inspire followers to spread the word and the sweetness far and wide.
About Aurora Bakes
Aurora Bakes is an independent bakery and patisserie in Edinburgh, founded in 2021.
Renowned for its creative flavour pairings and whimsical cake designs, the shop caters to families, foodies, and event planners looking for memorable bakes and bespoke desserts.
Aurora Bakes thrives on seasonal recipes and a strong local following.
The Challenge
Despite a colourful Instagram and active stories, Aurora Bakes’ posts and videos were getting likes but not enough shares or saves.
Their seasonal content occasionally saw traction, but day-to-day engagement lagged behind.
The team’s dream? See their treats and recipes “go viral,” landing in more inboxes, group chats, and celebrations all across Scotland.
Services Used:
- Content Creation, Social Media Management, Meta Ads
Business Impact
Bee Viral introduced:
Recipe challenge campaigns with shareable visuals and hashtags
Behind-the-scenes videos of bakers at work, encouraging reposts
Meta ad campaigns timed for holidays and product launches
increase in content shares across Instagram and Facebook
rise in recipe video saves and forwards
Esteemed Social Media Marketing Solutions
Bee Viral trained Aurora’s bakers to create behind-the-scenes reels and helped launch an ambassador program.
- Weekly share-and-win contests
- Professional recipe photography for viral potential
- Tagging and cross-promotion with local events and influencers
+53%
Content shares
+124%
Video saves/forwards
