- +56%
Conversion Rate
Nova Essentials enlisted Bee Viral to help transform growing awareness into real conversions.
Through precision-targeted Meta ads, streamlined paid social campaigns, and proactive social media management, Bee Viral unlocked substantial growth in both online checkouts and qualified leads.
About Nova Essentials
Founded in 2021 and based in Birmingham, Nova Essentials supplies affordable, eco-friendly home and beauty basics from bathroom linens to multipurpose cleaning solutions.
The brand serves value-conscious UK shoppers who want sustainable, reliable products on tap for busy lives.
The Challenge
Nova Essentials enjoyed frequent website visits and solid social traffic, but lagged behind in cart completions and inquiry forms.
Despite ad impressions and broad reach, conversion rates trailed sector benchmarks.
Their goal: ensure social clicks became real buyers, streamline customer journeys, and build long-term loyalty.
Services Used:
- Paid Social, Meta Ads, Social Media Management
Business Impact
Bee Viral optimised conversion paths using:
Retargeting ad campaigns for cart abandoners and returning visitors
Click-to-buy social posts linked to flash sales and limited-offer bundles
Automated DM responses and lead gen forms directly from Meta ad campaigns
:
increase in overall conversion rate from paid social & Meta ads
more direct purchases traced to Instagram and Facebook
growth in newsletter sign-ups from social call-to-actions
Esteemed Social Media Marketing Solutions
Bee Viral delivered weekly CRO (conversion rate optimization) reports and rapid creative tweaks for best-performing ad sets.
“Bee Viral did everything they promised shopper traffic became orders, and our promotions finally paid off. We feel in control of our growth.”
Kay S., Sales Manager, Nova Essentials
- Retargeting ads based on user behaviour
- Promoted bundles and one-click shop links
- Social proof content and post-purchase engagement
+56%
Conversion rate
+112%
Purchase increase
+94%
More sign-ups via social
