- +52%
New Followers
The Local Table partnered with Bee Viral to grow a community of loyal followers well beyond regular patrons.
Through immersive content, always-on management, and a social strategy tailored to food lovers, Bee Viral sparked word-of-mouth and drove substantial new follower growth.
About The Local Table
Based in York and serving seasonal British fare, The Local Table opened in 2022 as a family-owned bistro with an open-kitchen experience.
Known for locally-sourced produce and a warm, rustic vibe, it quickly became a favorite for foodies and families seeking memorable meals and genuine hospitality.
The Challenge
Though reviews and local buzz were strong, The Local Table’s social accounts fell behind: growth was slow, menus rarely trended, and staff struggled to keep pages fresh amidst running a busy kitchen.
The goal was to double their follower base and turn online browsers into lifelong fans while maintaining the restaurant’s welcoming, accessible personality.
Services Used:
- Content Creation, Social Media Management, Social Strategy
Business Impact
Bee Viral’s solutions included:
Weekly behind-the-scenes videos (chef interviews, prep tips, sourcing stories)
“Guest Spotlight” and staff recipe contests to fuel sharing and tag-a-friend activity
Theme nights and specials promoted with “share-to-win” incentives
increase in followers across Instagram and Facebook
jump in social post saves and local geo-tagged mentions
Esteemed Social Media Marketing Solutions
Bee Viral coached The Local Table’s staff in content capture and provided round-the-clock comment/DM support.
“We were so focused on hospitality in the restaurant, we forgot online is hospitality too. Bee Viral helped us bring that friendliness to our social channels and it transformed our follower base.”
Laura B., Owner-Manager, The Local Table
- “Meet the Maker” content with local farmers and suppliers
- Engaging weekly menu highlights and themed event promos
- Creative contests and collaborations to build buzz and pride among regulars
+52%
New followers
+250%
Increase in organic sessions
+35%
Rise in reservations from social
