Blueberry Lane

  • +48%

Follower Growth

Blueberry Lane approached Bee Viral to re-establish their presence as a leading name in artisan-made children’s apparel.

Through advanced audience analysis, strategic paid promotions, and a creative refresh of their organic channels, Bee Viral accelerated Blueberry Lane’s follower growth and helped the brand reconnect with modern UK parents.

About Blueberry Lane

Founded in the Cotswolds in 2019, Blueberry Lane handcrafts limited edition babywear and kids’ outfits from natural materials.

Valued for its playful patterns and heritage-inspired details, the brand has grown via local markets and independent boutiques.

Their ethos of slow, ethical fashion resonates with parents seeking quality over quantity for their little ones.

The Challenge

Blueberry Lane’s social accounts were rich in beautiful product imagery but saw slow follower growth and stagnant reach.

Despite great in-person sales and loyal returning customers, the brand struggled converting offline fan enthusiasm into a growing online presence.

The team needed a targeted approach to attract new followers and create excitement beyond their existing network.

Services Used:
  • Social Media Management, Strategy, Paid Social

Business Impact

Through data-led restructuring of their social media calendar, a revamped brand voice, and strategic boosts behind select posts, Bee Viral delivered:

+48%

increase in total social followers across Instagram and Facebook

+80%

growth in story views during promotional campaigns

+67%

increase in total social followers across Instagram and Facebook

200%

uplift in local user follows after geo-targeted paid social ads

Esteemed Social Media Marketing Solutions

Bee Viral developed a hands-on partnership with Blueberry Lane, providing campaign workshops and analytics coaching for their small marketing team.

“Bee Viral’s strategy felt like it was made for us. We welcomed more new followers in three months than we did in the last year. Their attention to creative detail made all the difference.”
Gemma SCo-founder, Blueberry Lane
For Blueberry Lane, we focused on:
  • Clear campaign cadences around new collections and holidays
  • Heartfelt parent and child storytelling
  • Targeted paid promotion to UK family shoppers

+48%

Total follower growth

+67%

Rise in post shares/saves

200%

Surge in local brand follows