- +45%
Social Reach Boost
Luna Pets partnered with Bee Viral to take their social media visibility to the next level expanding from a loyal Instagram base to a multi-platform community of pet lovers and new customers.
Through a bold new strategy, hyper-targeted Meta ads, and always-on social engagement, Bee Viral helped Luna Pets put their message in front of thousands more UK pet families.
About Luna Pets
Founded in Leeds in 2019, Luna Pets is a boutique pet brand offering natural treats, sustainable toys, and wellness subscriptions for dogs and cats.
Their mission is to support healthy, joyful pets while making eco-friendly choices accessible to everyday owners.
Luna’s brand tone is fun, helpful, and distinctly inclusive of rescue and “imperfect” pets.
The challenge
Luna Pets saw strong conversion from their loyal Instagram crowd, but struggled to extend brand recognition to new platforms or audiences.
With Meta ad spend underperforming and organic posts not making it beyond their core fans, Luna needed a holistic approach.
The goal: break out of their “bubble,” increase social reach, and become a go-to name for UK pet parents.
Services Used:
- Social Strategy, Meta Ads, Social Media Management
Business Impact
Bee Viral deployed an integrated strategy:
Audience segmentation and ad campaigns tailored to breed, pet age, and owner locati
“Pet of the Week” UGC contests that encouraged tagging, shares, and local awareness
Daily social management to rapidly engage, answer questions, and start conversations
uplift in reach (across Facebook, Instagram, and new TikTok channels)
growth in post shares and “saves” from organic and paid impressions
Esteemed Social Media Marketing Solutions
Bee Viral provided hands-on weekly reports and ad creative refreshes, with a dedicated SMM answering every DM.
- Rotating content themes by pet category (dog, cat, rescue stories)
- Geo-targeted Meta ad sets by event/holiday
- Fast-turnaround engagement, including polls, quizzes, and rescue spotlights
+45%
Social reach uplift
+115%
Shares and saves
38%
Email/newsletter list growth
