- +50%
Reach Expansion
Velvet Oak collaborated with Bee Viral to increase their audience reach and introduce their luxury home décor line to new UK markets.
By launching highly-targeted paid social campaigns and revitalising their organic presence, Bee Viral helped Velvet Oak connect with aspirational home lovers nationwide.
About Velvet Oak
Velvet Oak is a boutique British homeware brand founded in Bath in 2018.
Known for elegant textures, artisan craftsmanship, and eco-friendly packaging, their collections appeal to young professionals and interior design enthusiasts seeking affordable luxury.
With a vision to become the go-to label for contemporary yet timeless style, Velvet Oak prioritises both quality and sustainability.
The Challenge
Though well-loved by local customers, Velvet Oak faced limited online reach and awareness.
Their previous ad campaigns mainly reached existing followers or repeat buyers, resulting in slow expansion and missed opportunities.
The brand wanted to tap into new demographics, engage untapped social audiences, and put their iconic velvet products on the wider UK home décor map
Services Used:
- Paid Social, Social Media Management, Meta Ads
Business Impact
Bee Viral implemented a campaign based on precise audience targeting and visually striking creative assets:
broader reach across social platforms, including Facebook, Instagram, and Pinterest
increase in new unique profile visits in the first 60 days
more online sessions from paid social campaigns
Esteemed Social Media Marketing Solutions
Bee Viral operated as an extension of Velvet Oak’s marketing efforts, conducting regular creative reviews and weekly performance check-ins.
George H., Founder, Velvet Oak
- Multi-platform paid ad campaigns with tailored audience segments
- Seasonal promotions and new collection teasers
- Organic content boosts for top-performing posts
+50%
Reach Expansion
+70%
New profile visitsIncrease in organic sessions
+38%
Growth in online store sessions
