- +60%
Engagement on Instagram
Ember Goods collaborated with Bee Viral to revamp their Instagram presence and amplify community interaction.
Through strategic content creation, focused social media management, and a tailored engagement plan, Bee Viral helped Ember Goods connect authentically with their audience and boost meaningful interactions.
About Ember Goods
Founded in Bristol in 2016, Ember Goods crafts artisan candles and home fragrances inspired by nature and modern living.
Known for high-quality ingredients and distinctive scents, the brand caters to mindful consumers who value handmade, eco-friendly products that elevate everyday spaces.
The Challenge
Despite a loyal following, Ember Goods’ Instagram engagement had stagnated.
Their beautiful product imagery was appreciated but lacked consistent audience interaction—comments, shares, and save rates were below industry benchmarks.
Ember Goods needed fresh content ideas, a solid posting rhythm, and targeted community engagement to revive and grow their social presence.
Services Used:
- Content Creation, Social Media Management, Strategy
Business Impact
Bee Viral introduced:
- Customised monthly content themes that resonate emotionally
- Interactive stories featuring behind-the-scenes, customer spotlights, and Q&As
- Proactive comment and message engagement to foster authentic connections
Resulted in:
increase in average post engagement
rise in Story interactions
Esteemed Social Media Marketing Solutions
By working closely with Ember Goods’ small marketing team, Bee Viral ensured every post and campaign suited the brand’s artisanal, community-driven style.
- Storytelling content series highlighting craftsmanship and sustainability
- Scheduled posts driven by data insights on best times and formats
- Engagement tactics turning viewers into loyal brand advocates
- Web design
+60%
Post engagement
+75%
Story interaction
